Ayusa Ondieki – Medium

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Ayusa Ondieki

Having a goal is the first step, but a system is the real deal.

Every student in High school has a goal: to score a good grade and, better yet, to make it to university. Some would write the goal on a…

4 min readAug 7, 2021

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Having a goal is the first step, but a system is the real deal.

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Ayusa Ondieki

Want a great business idea? Use 1st principle thinking

Moneyball, one of my favorite movies of all time is based on the book by Michael Lewis. It is based on the true story of how the Oakland…

5 min readMay 1, 2021

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Want a great business idea? Use 1st principle thinking

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Ayusa Ondieki

What great marketing entails.

I recently facilitated a workshop for an SME (Small and Medium Enterprise) company in Kenya on a marketing plan. The company was working…

4 min readMar 13, 2021

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What great marketing entails.

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Ayusa Ondieki

4 tips to Scale your business.

Most people start businesses in the search for freedom but only to be enslaved. How many times have you heard business owners state that…

4 min readDec 21, 2020

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4 tips to Scale your business.

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Ayusa Ondieki

Why Africa needs more Disruptive Innovations.

Any time a new person, be it a politician making political promises or a new officeholder is assuming office, in their acceptance speech…

3 min readOct 30, 2020

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Why Africa needs more Disruptive Innovations.

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Ayusa Ondieki

Why Seven Twenty Holdings LTD Membership in KAM is a Game Changer

Last year, Seven Twenty Holdings Limited joined the Kenya Association of Manufacturers (KAM). Working with KAM as a business has been an…

4 min readJan 7, 2024

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Why Seven Twenty Holdings LTD Membership in KAM is a Game Changer

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Ayusa Ondieki

Podcast review “A Marshall Plan for Africa, James Mwangi and Equity Group Holdings.”

I am an avid listener to HBR podcasts , Coldcall, HBR idea cast and After hours. Recently it was such a delight when Cold Call a podcast…

3 min readJun 1, 2023

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Podcast review “A Marshall Plan for Africa, James Mwangi and Equity Group Holdings.”

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Ayusa Ondieki

3 Business lessons from the production of the movie “ Click Click Bang”

During the long Easter I was chilled out and indoors after visiting my folks. I decided to watch something since I had some time to spare…

3 min readApr 21, 2023

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Ayusa Ondieki

Does mother tongue have any place in the modern 21st century?

Many, especially in third world countries, view our mother tongues as ‘primitive’ languages and consider the use of second and foreign…

4 min readMar 5, 2023

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Does mother tongue have any place in the modern 21st century?

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Ayusa Ondieki

A Tribute for Yusuf K. Dawood

“I have marked your compositions and they are all too cliché. Some of you are even starting with the old tired line. “I woke up in the…

3 min readFeb 18, 2023

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A Tribute for Yusuf K. Dawood

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Ayusa Ondieki

Ayusa Ondieki

I write on business, entrepreneurship and any other interesting observation or trends. Motivation is sharing my thoughts and ideas.

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